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Testing branding techniques on species common names to improve their fundraising profile for conservation

Testing branding techniques on species common names to improve their fundraising profile for... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Animal Conservation Wiley

Testing branding techniques on species common names to improve their fundraising profile for conservation

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References (76)

Publisher
Wiley
Copyright
Copyright © 2022 The Zoological Society of London
ISSN
1367-9430
eISSN
1469-1795
DOI
10.1111/acv.12715
Publisher site
See Article on Publisher Site

Abstract

Journal

Animal ConservationWiley

Published: Feb 1, 2022

Keywords: Branding; Conservation Marketing; Choice Experiments (CE); Fractional Response Data; Hierarchical Bayesian Estimation

There are no references for this article.