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Shopping in the Negev: global flows and local contingencies

Shopping in the Negev: global flows and local contingencies he concrete and glass cityscape of Beersheva arises unexpectedly from a monotonous vista of ochre-colored land, sporadically dotted by circles of corrugated tin-roofed shacks and black goat-hair tents. Billboards announcing the nearest McDonald's, the newest cellular phone company, and the best buy in electrical appliances overpower date palms, prickly pear cactuses and herds of sheep and goats as the city looms into sight. Traffic suddenly gets heavier. Horns blare, and radios blast, destroying the stillness of the desert. People in various costumes—kefiyehs and yarmulkes, flowing robes and tight Levi-Strauss jeans, and the khaki uniform of the Israel Defense Force—converse, listen to and sing aloud in Hebrew, Arabic, Russian, Amharic and English. Beersheva is home to them all. Despite its seemingly unique setting, the city of Beersheva is quite similar to many mid-sized regional centers throughout the world. Rather than a homogeneous, coherently planned metropo- Cily & Society 2002, XIV|2|:21 1-236 Copyright 2003 by the American Anthropological Association City & Society Us, the gateway to Israel's Negev appears to be and often functions as a multiplicity of contrasting urban sites. Its population is multiethnic and multi-lingual. Its architecture spans many periods and modes. Its residential centers range from dilapidated http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png City & Society Wiley

Shopping in the Negev: global flows and local contingencies

City & Society , Volume 14 (2) – Dec 1, 2002

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Publisher
Wiley
Copyright
Copyright © 2002 Wiley Subscription Services, Inc., A Wiley Company
ISSN
0893-0465
eISSN
1548-744X
DOI
10.1525/city.2002.14.2.211
Publisher site
See Article on Publisher Site

Abstract

he concrete and glass cityscape of Beersheva arises unexpectedly from a monotonous vista of ochre-colored land, sporadically dotted by circles of corrugated tin-roofed shacks and black goat-hair tents. Billboards announcing the nearest McDonald's, the newest cellular phone company, and the best buy in electrical appliances overpower date palms, prickly pear cactuses and herds of sheep and goats as the city looms into sight. Traffic suddenly gets heavier. Horns blare, and radios blast, destroying the stillness of the desert. People in various costumes—kefiyehs and yarmulkes, flowing robes and tight Levi-Strauss jeans, and the khaki uniform of the Israel Defense Force—converse, listen to and sing aloud in Hebrew, Arabic, Russian, Amharic and English. Beersheva is home to them all. Despite its seemingly unique setting, the city of Beersheva is quite similar to many mid-sized regional centers throughout the world. Rather than a homogeneous, coherently planned metropo- Cily & Society 2002, XIV|2|:21 1-236 Copyright 2003 by the American Anthropological Association City & Society Us, the gateway to Israel's Negev appears to be and often functions as a multiplicity of contrasting urban sites. Its population is multiethnic and multi-lingual. Its architecture spans many periods and modes. Its residential centers range from dilapidated

Journal

City & SocietyWiley

Published: Dec 1, 2002

References