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Rhetorics of environmental routinisation in one Australian company's annual reports

Rhetorics of environmental routinisation in one Australian company's annual reports Environmentalism is increasingly routinised and institutionalised in Australia. In this paper we focus on one Australian company, Amcor, that operated in the heavily disputed industry of forestry, and examine how it presented its environmental reporting throughout the period of those processes. We use content‐analysis to show that Amcor appeared to track the salience of environmentalism as a political issue, and then use rhetorics of ‘good news,’ ‘retroscription’ and ‘we know best’ to show its rhetorical moves. As more and more Australians are exposed to the market, through private shareownership or through superannuation, such corporate rhetoric becomes increasingly important as a site for sociopolitical action and study. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Australian Journal of Social Issues Wiley

Rhetorics of environmental routinisation in one Australian company's annual reports

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References (18)

Publisher
Wiley
Copyright
© Australian Social Policy Association
eISSN
1839-4655
DOI
10.1002/j.1839-4655.2003.tb01156.x
Publisher site
See Article on Publisher Site

Abstract

Environmentalism is increasingly routinised and institutionalised in Australia. In this paper we focus on one Australian company, Amcor, that operated in the heavily disputed industry of forestry, and examine how it presented its environmental reporting throughout the period of those processes. We use content‐analysis to show that Amcor appeared to track the salience of environmentalism as a political issue, and then use rhetorics of ‘good news,’ ‘retroscription’ and ‘we know best’ to show its rhetorical moves. As more and more Australians are exposed to the market, through private shareownership or through superannuation, such corporate rhetoric becomes increasingly important as a site for sociopolitical action and study.

Journal

Australian Journal of Social IssuesWiley

Published: Nov 1, 2003

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