Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

QUALITY IN RELATION TO THE MARKETING OF PRIMARY PRODUCTS AT HOME AND ABROAD: DISCUSSION

QUALITY IN RELATION TO THE MARKETING OF PRIMARY PRODUCTS AT HOME AND ABROAD: DISCUSSION tlie regulation of marketing. It is important to recognise that the wte was not a question of mere regulation. but all that went with it, grading. bratitling, margins for higher quality, publicity, effective promotion and the like. I do not propose to cover all iiidustries which inight do well to look more objectively in to the subject of quality in relation to improving market outlook. The dairy industry is one esample in particular where some improvement in co~isuii~i~tioii niight well folloiv an objective study. I refer, particularly but not exclusively, to the cheese industry. Cheese is an excellent example. The level of iinports at a time when import licensing was not quite so severe as it iiow is. is a real cliallen,oe to our local industry. Tliere is also the big question as to whether, given a study of the iiiarket outlets available abroad and an adaptation of our ' techniques in respect of qualities to meet consumer requirements. we could greatly itnprove the outlook for the dairy industry. It iiiay well he that the protected nature of our hoine market for primary products. and tlie long period of bulk sales of products during the war and the post-war http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Australian Journal of Agricultural Resource Economics Wiley

QUALITY IN RELATION TO THE MARKETING OF PRIMARY PRODUCTS AT HOME AND ABROAD: DISCUSSION

Download PDF
4 pages

Loading next page...
 
/lp/wiley/quality-in-relation-to-the-marketing-of-primary-products-at-home-and-V8TWWWvhP7

References (0)

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Wiley
Copyright
Copyright © 1957 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1364-985X
eISSN
1467-8489
DOI
10.1111/j.1467-8489.1957.tb00011.x
Publisher site
See Article on Publisher Site

Abstract

tlie regulation of marketing. It is important to recognise that the wte was not a question of mere regulation. but all that went with it, grading. bratitling, margins for higher quality, publicity, effective promotion and the like. I do not propose to cover all iiidustries which inight do well to look more objectively in to the subject of quality in relation to improving market outlook. The dairy industry is one esample in particular where some improvement in co~isuii~i~tioii niight well folloiv an objective study. I refer, particularly but not exclusively, to the cheese industry. Cheese is an excellent example. The level of iinports at a time when import licensing was not quite so severe as it iiow is. is a real cliallen,oe to our local industry. Tliere is also the big question as to whether, given a study of the iiiarket outlets available abroad and an adaptation of our ' techniques in respect of qualities to meet consumer requirements. we could greatly itnprove the outlook for the dairy industry. It iiiay well he that the protected nature of our hoine market for primary products. and tlie long period of bulk sales of products during the war and the post-war

Journal

The Australian Journal of Agricultural Resource Economics – Wiley

Published: Feb 1, 1957

There are no references for this article.