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The Coalition Comes O u t Swinging Election campaigns now commence well before the issue of electoral writs, let alone the partiesâ formal campaign launches. The end of the ChristmasMew Year holiday period signalled the end of the âphoneyâ campaign and the beginning of the final stage of the 1996 federal election contest. Opposition Leader John Howard used the 8 January Young Liberal National Convention to end six months o f determined silence on policy detail. The weapon he chose was industrial relations and he wrongfooted Labor by offering a more modest and moderate reform package than the government had anticipated. Howardâs message was that the Coalition had abandoned its 1993 plans for radically restructuring industrial relations for a more modest enterprise bargaining policy. To underline the point he offered a guarantee that the Coalitionâs reforms would leave no worker worse off. A series of relatively uncontroversial âsecond-stringâ policy announcements followed. Just four days later the National Party leader Tim Fischer announced the Coalitionâs trade policy, placing a new emphasis on bilateral trade negotiations and agreements. On 18 January the opposition communications shadow minister announced that a coalition government would increase funding to the SBS and preserve funding
Australian Journal of Politics and History – Wiley
Published: Aug 1, 1996
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