Access the full text.
Sign up today, get DeepDyve free for 14 days.
References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.
distribution temperature, J . Opt. SOC.Am. 58, 1528-1535( 1968). 2. J. Schanda, M. Mtsziros, and G . Czibula, Calculating correlated color temperature with a desktop programmable calculator, Color Res. Appl. 3 (1 978) to appear. Colorimetry, Publication CIE No. 15 (E-1.3.1)1971, Bureau Central de la CIE, Paris, 1971, p. 18. Ofjicial Recommendations on Uniform Color Spaces, Color Dijference equations, and Metric Color Terms, Supplement 2 to Publication CIE No. 15 Colorimetry (E-1.3.1)1971, Bureau CentraldelaCIE, Paris, 1977. D. L. MacAdam, Correlated color temperature, J . Opr. SOC. Am. 67, 839-840( 1977). H. G. W. Harding, The colour temperature of light sources, P r c . Phys. SOC. B63,685-698( 1950). Third Brazilian Psychodynamic Color Congress The Third Brazilian Psychodynamic Color Congress was held in Silo Paulo, Brazil, September 16-18, 1977, under the sponsorship of the Brazilian Institute of Color Research (lnstituto Brasiliero de Pesquisas de Cares). The Congress was organized by Professor Simao Goldman, author of Psychodynamics of Colors (now in its 5th edition) and initiator of the teaching of color at colleges and universities in South America. The objective of the Congress was to promote adequate psychological and aesthetic use of color in mass media, interior decoration, the planning of products, advertising, industry, hospitals, schools, messages, and in traffic to avoid accidents. Invited papers included the following: Clovis Garcia (Professor at the University of Siio Paulo, Ph.D. in Arts)-âTolor in Mass Media and Scenery Spaceâ; Armindo Beux (Chairman of the Brazilian Engineering Association)-âColor and the Prevention of Traffic Accidentsâ; Edith Cavalcanti (Interior Decorator, M.A., School of Journalism)-âColor in Interior Decorationâ; Dante de Laytano (Chairman of the Philosophy and Social Sciences Institute, University of the State of Rio Grande do Sul and chairman of the Brazilian Historic Academy)-âColors in Political and Social Behaviorâ; Simao Goldman (Architect and lecturer)-âColor in Packaging, Design, and Marketingâ; Clovis Garcia-âPsychodrama and Colorâ; Otto Scherb (Chairman of the Advertising and Marketing School, University of Siio Pau1o)-âThe Role of Colors in Persuasive Communicationâ; Egon Schoden (Professor of Anthropology, author of several works and researches on Volume 3, Number 1, Spring 1978 color)-âThe Symbolism of Colors in Primitive Societiesâ; Pedro Amaro (of the Brazilian Institute of Color Research)-âColor, Sound, and Musicâ; Epitacio Torres (Lawyer, language teacher, police commissioner, and journalist)-âColor in Police Workâ; Simao GoldmanâBrazilian Color Atlas.â For further information Professor Goldman may be contacted at Caixa Postal 201 5, Porto Alegre, Rio Grande do Sul. Brazil. Editor Receives Bruning Award Dr. Fred W. Billmeyer, Jr., professor of analytical chemistry at Rensselaer Polytechnic Institute, has been granted the âArmin J. Bruning Awardâ of the Federation of Societies for Coatings Technology at the Federationâs annual meeting in Houston (10/28/77). The award recognized Professor Billmeyer âfor his outstanding contribution to the science of color in the field of coatings technology.â The award is given in memory of Armin (Joe) Bruning who was a pioneer in the application of color science to paint technology. It was established in 1962, and is considered to be a major recognition in the field of industrial paint and color. At RPI, Professor Billmeyer heads The Rensselaer Color Measurement Laboratory which addresses research, graduate education and industrial liaison in the science and technology of color. Professor Billmcyer joined the RPI faculty in 1964 after nearly 20 years in plastics research at Du Pont. He earned his Ph.D. at Cornell University.
Color Research & Application – Wiley
Published: Mar 1, 1978
You can share this free article with as many people as you like with the url below! We hope you enjoy this feature!
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.