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Analysis of Domestic Ideals in contemporary Japan, as depicted in newspaper advertisements for prefabricated housing, shows a persisting attachment to values that deemphasize the individual in favor of family communication, solidarity, and harmonious three‐generation co‐residence. Despite the greater provision now routinely given to individual privacy within the home, this continuing ambivalence toward individualistic concerns appears to be producing new architectural arrangements that provide personal and intergenerational privacy without erecting permanent barriers between family members.(domestic architecture, family, advertising, privacy, Japan)
City & Society – Wiley
Published: Jun 1, 1988
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