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Fluid milk consumption in urban Qingdao, China*

Fluid milk consumption in urban Qingdao, China* This study relates the social‐demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China's national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers’ fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle‐aged. Health consciousness of the elderly and the openness of youth to new foods appear to be fuelling these consumption patterns. If the findings of this study apply to other urban regions in China, then as urbanisation continues so also will the trend of increasing fluid milk consumption in China. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Australian Journal of Agricultural Resource Economics Wiley

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References (36)

Publisher
Wiley
Copyright
Copyright © 2008 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1364-985X
eISSN
1467-8489
DOI
10.1111/j.1467-8489.2008.00401.x
Publisher site
See Article on Publisher Site

Abstract

This study relates the social‐demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China's national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers’ fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle‐aged. Health consciousness of the elderly and the openness of youth to new foods appear to be fuelling these consumption patterns. If the findings of this study apply to other urban regions in China, then as urbanisation continues so also will the trend of increasing fluid milk consumption in China.

Journal

The Australian Journal of Agricultural Resource EconomicsWiley

Published: Jun 1, 2008

Keywords: ; ; ;

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