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DISCUSSION

DISCUSSION IAN SHANNON Consulting Economist and Statistician In the United States and the United Kingdom and some other countries the agricultural sector can largely be supported by subsidies flowing from tertiary and manufacturing sectors of the economy. In Australia the situation not only tends to be the other way around, but in addition agricultural products must supply both the internal and the export markets. The requirements for each market can be at variance and this raises problems not found in countries where agricultural production flows mainly into the domestic economy. It seems appropriate-since the bulk of agriculture in Australia cannot be subsidised by other sectors of the economy-that agricul- tural marketing research should be directed into channels yielding immediate increased agricultural income at the farm gate level. This could raise problems. Most marketing research at the consumer level is naturally concerned with consumer tastes, habits and the like, and this means any findings must be carefully translated back through distribution channels to the producer. This is hard enough to do in the manufacturing sector, with but a few producers. With the thousands of relatively small and independent agricultural producers the task is greatly magnified. Although an increase in consumer expenditure http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Australian Journal of Agricultural Resource Economics Wiley

DISCUSSION

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Publisher
Wiley
Copyright
Copyright © 1958 Wiley Subscription Services, Inc., A Wiley Company
ISSN
1364-985X
eISSN
1467-8489
DOI
10.1111/j.1467-8489.1958.tb00166.x
Publisher site
See Article on Publisher Site

Abstract

IAN SHANNON Consulting Economist and Statistician In the United States and the United Kingdom and some other countries the agricultural sector can largely be supported by subsidies flowing from tertiary and manufacturing sectors of the economy. In Australia the situation not only tends to be the other way around, but in addition agricultural products must supply both the internal and the export markets. The requirements for each market can be at variance and this raises problems not found in countries where agricultural production flows mainly into the domestic economy. It seems appropriate-since the bulk of agriculture in Australia cannot be subsidised by other sectors of the economy-that agricul- tural marketing research should be directed into channels yielding immediate increased agricultural income at the farm gate level. This could raise problems. Most marketing research at the consumer level is naturally concerned with consumer tastes, habits and the like, and this means any findings must be carefully translated back through distribution channels to the producer. This is hard enough to do in the manufacturing sector, with but a few producers. With the thousands of relatively small and independent agricultural producers the task is greatly magnified. Although an increase in consumer expenditure

Journal

The Australian Journal of Agricultural Resource Economics – Wiley

Published: Feb 1, 1958

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