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Creating Wine: The Emergence of a World Industry, 1840–1914 , by James Simpson . Published by Princeton University Press , Princeton, NJ, USA , 2011 , pp . xli + 318 , ISBN 978‐0‐691‐13603‐5, $39.50 (paperback ). James Simpson’s book, Creating Wine , is clearly written, approachable regardless of prior knowledge and provides a vast amount of information on what is a fairly short period in the history of the world wine market. In focusing on the years between 1840 and 1914, Simpson has chosen a pivotal period in viticulture, winemaking and marketing – arguably, one that in many ways has shaped the world wine market into what it is today. Prior to this period, the Old World dominated wine production, with producers being generally smaller in size and mostly servicing consumers in the local area. It was during this period, however, that the Old World found itself faced with a number of significant challenges, both from internal and external factors. And it was from these challenges that a more industrialised and innovative industry emerged. Despite focusing on a relatively short period, which is now in the distant past, where both the demand and supply sides of the
The Australian Journal of Agricultural Resource Economics – Wiley
Published: Jan 1, 2013
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