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J. Mullen, M. Wohlgenant (1991)
The Willingness Of Consumers To Pay For Attributes Of LambAustralian Journal of Agricultural and Resource Economics, 35
N. Piggott, V. Wright (1992)
FROM CONSUMER CHOICE PROCESS TO AGGREGATE ANALYSIS: MARKETING INSIGHTS FOR MODELS OF MEAT DEMANDAustralian Journal of Agricultural and Resource Economics, 36
P. Green, V. Srinivasan (1978)
Conjoint Analysis in Consumer Research: Issues and OutlookJournal of Consumer Research, 5
Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for interactions between attributes to be estimated. Interview surveys were used to collect data in several shopping centres in three Australian cities. Respondents generally preferred leaner pST‐supplemented pork, but only at fat reduction levels greater than those possible with conventionally produced pork, and at competitive prices.
The Australian Journal of Agricultural Resource Economics – Wiley
Published: Aug 1, 1994
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