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Color and semiotics: A two‐way street

Color and semiotics: A two‐way street The aim of this article is twofold: to make semioticians interested in visual semiotics better acquainted with the very elaborate aspects of color theory, from which they could take models to develop other aspects of visual semiotics, and to make color theorists more familiar with general semiotics, a paradigm that can encompass and organize the whole study of color. General semiotic notions are described and illustrated with examples taken from the domain of color, and an account of some of the advances of color theory is given within the framework of semiotic categories. Aspects such as color semantics, color grammar, color harmony, color combinations, and others, are reviewed. © 1998 John Wiley & Sons, Inc. Col Res Appl, 23: 390–401, 1998 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Color Research & Application Wiley

Color and semiotics: A two‐way street

Color Research & Application , Volume 23 (6) – Dec 1, 1998

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References (60)

Publisher
Wiley
Copyright
Copyright © 1998 John Wiley & Sons, Inc.
ISSN
0361-2317
eISSN
1520-6378
DOI
10.1002/(SICI)1520-6378(199812)23:6<390::AID-COL7>3.0.CO;2-#
Publisher site
See Article on Publisher Site

Abstract

The aim of this article is twofold: to make semioticians interested in visual semiotics better acquainted with the very elaborate aspects of color theory, from which they could take models to develop other aspects of visual semiotics, and to make color theorists more familiar with general semiotics, a paradigm that can encompass and organize the whole study of color. General semiotic notions are described and illustrated with examples taken from the domain of color, and an account of some of the advances of color theory is given within the framework of semiotic categories. Aspects such as color semantics, color grammar, color harmony, color combinations, and others, are reviewed. © 1998 John Wiley & Sons, Inc. Col Res Appl, 23: 390–401, 1998

Journal

Color Research & ApplicationWiley

Published: Dec 1, 1998

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