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Basic Mandarin color terms

Basic Mandarin color terms In comparative studies of basic color terms of various ethnic groups, Berlin and Kay found that the number of basic color terms used is greater, the more highly developed a culture becomes and vice‐versa (Berlin and Kay 1969: 16). According to their thesis, peoples possessing the most highly developed cultures use 11 basic color terms, or the equivalents of white, black, red, yellow, green, blue, brown, orange, purple, pink, and gray. These 11 color terms are found in Japanese, Korean, and Cantonese. However, as only six are found in Mandarin, Mandarin was assigned to a lower stage of cultural development. This is incorrect. In an effort to prove this assertion, this author has conducted numerous studies. Based on research of Mandarin color terms and mapping response, this study attempts to prove that Mandarin has long contained the 11 basic color terms noted by Berlin and Kay. However, after conducting a mapping response study, it was discovered that the Berlin‐Kay color set (i.e., the Berlin‐Kay‐MacLaury Munsell set) is inadequate for examining low saturation basic color terms such as he (Br) and cang (grayish BG), the representative colors of which are difficult to fully ascertain. During this study, this author discovered a certain degree of difficulty hindering mutual understanding between Eastern and Western cultures. Consequently, this study seeks to promote a degree of such understanding. © 1997 John Wiley & Sons, Inc. Col Res Appl, 22, 4–10, 1997. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Color Research & Application Wiley

Basic Mandarin color terms

Ching‐Fu, Lü
Color Research & Application , Volume 22 (1) – Feb 1, 1997
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References (7)

Publisher
Wiley
Copyright
Copyright © 1997 John Wiley & Sons, Inc.
ISSN
0361-2317
eISSN
1520-6378
DOI
10.1002/(SICI)1520-6378(199702)22:1<4::AID-COL3>3.0.CO;2-Z
Publisher site
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Abstract

In comparative studies of basic color terms of various ethnic groups, Berlin and Kay found that the number of basic color terms used is greater, the more highly developed a culture becomes and vice‐versa (Berlin and Kay 1969: 16). According to their thesis, peoples possessing the most highly developed cultures use 11 basic color terms, or the equivalents of white, black, red, yellow, green, blue, brown, orange, purple, pink, and gray. These 11 color terms are found in Japanese, Korean, and Cantonese. However, as only six are found in Mandarin, Mandarin was assigned to a lower stage of cultural development. This is incorrect. In an effort to prove this assertion, this author has conducted numerous studies. Based on research of Mandarin color terms and mapping response, this study attempts to prove that Mandarin has long contained the 11 basic color terms noted by Berlin and Kay. However, after conducting a mapping response study, it was discovered that the Berlin‐Kay color set (i.e., the Berlin‐Kay‐MacLaury Munsell set) is inadequate for examining low saturation basic color terms such as he (Br) and cang (grayish BG), the representative colors of which are difficult to fully ascertain. During this study, this author discovered a certain degree of difficulty hindering mutual understanding between Eastern and Western cultures. Consequently, this study seeks to promote a degree of such understanding. © 1997 John Wiley & Sons, Inc. Col Res Appl, 22, 4–10, 1997.

Journal

Color Research & Application – Wiley

Published: Feb 1, 1997

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