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(1972)
Or ‘Wooing the Australian Woman’
R.T. Ross (1982)
General Report of the 1980 Survey of Work Patterns of Married Women in the Sydney Metropolitan Region
M. Steadman, Dowling (1969)
How sexy illustrations affect brand recall, 9
K. Newland (1979)
The Sisterhood of Man
(1980)
Social Indicators Australia
U. Gault (1972)
Review: The Patterson Report, 2
A.D. Villiers (1982)
Sexism as offensiveness: an attempt to persuade the Advertising Standards Council, 3
G. Dowling (1978)
Sex-Role Stereotypes of Women in Australian Magazine AdvertisingAustralian Journal of Management, 3
G. Dowling (1980)
Female Role Portrayal: An Exploratory Analysis of Australian Television AdvertisingMedia International Australia, 17
A. Game, R. Pringle (1979)
Sexuality and the Suburban DreamJournal of Sociology, 15
K. Weibel (1977)
Mirror Mirror — Images of Wome Reflected in Popular Culture
J. Matheson (1982)
Are women getting a raw deal?
M. Edwards (1982)
Changing family patterns, 10
(1982)
‘An empirical study of the relative marketing effectiveness of traditional and modern portrayals of women in certain mass‐media advertisements’
Alice Courtney, Sarah Lockeretz (1971)
A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine AdvertisementsJournal of Marketing Research, 8
C. Schiebe (1979)
Sex roles in TV commercials, 19
D. Brent (1980)
Ad portrayal of women no betrayal of truth
L. Smith (1980)
The marketing parameters
P. Edgar, H. McPhee (1974)
Media She
In the 1970s advertisers portrayed all women as housewives in a cosy world of mum, dad and two charming children. Happiness was simply a matter of having a whiter wash or a more beautiful complexion. Single parenthood, two‐income families, poverty, discord or divorce did not receive a mention.
Australian Journal of Social Issues – Wiley
Published: Sep 1, 1983
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