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Australian Women: As Advertised Versus The Real Thing

Australian Women: As Advertised Versus The Real Thing In the 1970s advertisers portrayed all women as housewives in a cosy world of mum, dad and two charming children. Happiness was simply a matter of having a whiter wash or a more beautiful complexion. Single parenthood, two‐income families, poverty, discord or divorce did not receive a mention. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Australian Journal of Social Issues Wiley

Australian Women: As Advertised Versus The Real Thing

Australian Journal of Social Issues , Volume 18 (3) – Sep 1, 1983

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References (19)

Publisher
Wiley
Copyright
© Australian Social Policy Association
eISSN
1839-4655
DOI
10.1002/j.1839-4655.1983.tb00761.x
Publisher site
See Article on Publisher Site

Abstract

In the 1970s advertisers portrayed all women as housewives in a cosy world of mum, dad and two charming children. Happiness was simply a matter of having a whiter wash or a more beautiful complexion. Single parenthood, two‐income families, poverty, discord or divorce did not receive a mention.

Journal

Australian Journal of Social IssuesWiley

Published: Sep 1, 1983

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