Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A Deeper Look at the Return on Purpose: Before and During a Crisis

A Deeper Look at the Return on Purpose: Before and During a Crisis The authors summarize findings from their research on how purpose relates to the profitability, growth, and value of public companies. Using a unique dataset that measures consumer perceptions of purpose at the brand level, the authors construct high‐ and low‐purpose cohorts for a population of public companies where a single brand accounts for a substantial majority of company revenues and value. In analyzing median performance of the high‐ and low‐purpose cohorts, the authors provide striking evidence of the relationship of purpose to improved financial performance, market valuation and shareholder value creation. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Applied Corporate Finance Wiley

A Deeper Look at the Return on Purpose: Before and During a Crisis

Loading next page...
 
/lp/wiley/a-deeper-look-at-the-return-on-purpose-before-and-during-a-crisis-w4dFwPDJJs
Publisher
Wiley
Copyright
Copyright © 2021 Cantillon and Mann
ISSN
1078-1196
eISSN
1745-6622
DOI
10.1111/jacf.12460
Publisher site
See Article on Publisher Site

Abstract

The authors summarize findings from their research on how purpose relates to the profitability, growth, and value of public companies. Using a unique dataset that measures consumer perceptions of purpose at the brand level, the authors construct high‐ and low‐purpose cohorts for a population of public companies where a single brand accounts for a substantial majority of company revenues and value. In analyzing median performance of the high‐ and low‐purpose cohorts, the authors provide striking evidence of the relationship of purpose to improved financial performance, market valuation and shareholder value creation.

Journal

Journal of Applied Corporate FinanceWiley

Published: Jun 1, 2021

There are no references for this article.