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Tobacco's Civil War: Images of the Sectional Conflict on Tobacco Package Labels

Tobacco's Civil War: Images of the Sectional Conflict on Tobacco Package Labels SC 12.2-Quigley 3/30/06 10:03 AM Page 53     ...................... Tobacco’s Civil War Images of the Sectional Conflict on Tobacco Package Labels by Paul D. H. Quigley Defeat is not Dishonor, ca. 1865. Tobacco doesn’t sell itself. Its purveyors have long been pioneers in advertising and marketing techniques. Leaf through the pages of this special issue and you’ll find plenty of evidence of that: the provocatively posed photographs of women smoking; the celebrity ball players on cigarette cards; the profits that “Buck” Duke ploughed into marketing; the women parading around the rural South wearing dresses and bikinis made entirely out of tobacco leaves. Ever since the earliest Anglo-Virginians made quick fortunes sending their exotic crop back across the Atlantic, the tobacco industry has used—or invented—just about every promotional trick in the book. It should surprise no one, then, that tobacco vendors cashed in on the Civil War. Decades before they used sex to sell cigarettes, they were using sectionalism to sell cigars. And fortunately, the Library of Congress has preserved a fascinat- ing collection of tobacco package labels from the Civil War era, a selection of which we reproduce here. All images are courtesy of the Collections http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Southern Cultures University of North Carolina Press

Tobacco's Civil War: Images of the Sectional Conflict on Tobacco Package Labels

Quigley, Paul D. H.
Southern Cultures , Volume 12 (2) – May 10, 2006
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Publisher
University of North Carolina Press
Copyright
Copyright © 2006 Center for the Study of the American South.
ISSN
1534-1488

Abstract

SC 12.2-Quigley 3/30/06 10:03 AM Page 53     ...................... Tobacco’s Civil War Images of the Sectional Conflict on Tobacco Package Labels by Paul D. H. Quigley Defeat is not Dishonor, ca. 1865. Tobacco doesn’t sell itself. Its purveyors have long been pioneers in advertising and marketing techniques. Leaf through the pages of this special issue and you’ll find plenty of evidence of that: the provocatively posed photographs of women smoking; the celebrity ball players on cigarette cards; the profits that “Buck” Duke ploughed into marketing; the women parading around the rural South wearing dresses and bikinis made entirely out of tobacco leaves. Ever since the earliest Anglo-Virginians made quick fortunes sending their exotic crop back across the Atlantic, the tobacco industry has used—or invented—just about every promotional trick in the book. It should surprise no one, then, that tobacco vendors cashed in on the Civil War. Decades before they used sex to sell cigarettes, they were using sectionalism to sell cigars. And fortunately, the Library of Congress has preserved a fascinat- ing collection of tobacco package labels from the Civil War era, a selection of which we reproduce here. All images are courtesy of the Collections

Journal

Southern Cultures – University of North Carolina Press

Published: May 10, 2006

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