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e s s a y . . . . . . . . . . . . . . . . . . . . The South in Red and Purple Southernized Republicans, Diverse Democrats by Ferrel Guillory A Republican “Southern Strategy’’ emerged out of the Barry Goldwater campaign of 1964, Richard Nixon’s narrow victory in 1968, and then the 1969 book, The Emerging Republican Majority, by Kevin P. Phillips, who served in the Nixon campaign. However, President Obama’s 2008 wins in Virginia, North Carolina, and Florida revealed enough political change to give a Democratic candidate a chance to pick up electoral votes in the South. Nixon on the ’68 campaign trail, courtesy of the U. S. National Archives and Records Administration. 6 wenty- four years ago, both the Democratic and Republican parties held their national conventions in cities of the Ameri- can South. Democrats gathered in Atlanta to nominate Michael Dukakis of Massachusetts for president, and Republicans as- T sembled in New Orleans to nominate George H. W. Bush of Texas. To mark the arrival of Democrats in his city—and mindful that Republi- cans would subsequently meet way down yonder—Bill Kovach, then editor of the Atlanta Journal
Southern Cultures – University of North Carolina Press
Published: Aug 13, 2012
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