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- Publisher
- University of North Carolina Press
- Copyright
- Copyright © Center for the Study of the American South.
- ISSN
- 1534-1488
Abstract
Essa y .................... Superstar Reverend J. M. Gates and Working Class Black Uplift by Marko Maunula “I think the password of this country should be of today: stay out of the chain store.” 1 During his heyday in the 1920s and ’30s, Reverend J. M. Gates of Atlanta’s Rockdale neighborhood produced a steady stream of recorded sermons on popular record labels, selling hundreds of thousands of copies nationwide to black audiences, who were thirsting to hear outstanding “straining preachers”: strong , melodic, fire and brimstone, get down– style pastors. Advertisement courtesy of the Chicago Defende .r 23 everend J. M. Gates of Atlanta’s Rockdale neighborhood was a superstar black preacher in a city full of black clergy. During his heyday in the 1920s and ’30s, Gates produced a steady stream of sermons on national and popular record labels, selling hundreds R of thousands of copies nationwide to black audiences thirsting to hear outstanding “straining preachers”: strong, melodic, fire and brimstone, get down– style pastors. From 1926–1941, Gates put out more than 200 sides on 78 rPM discs, recording in Atlanta as well as Chicago, New York, New Orleans, Memphis, and South Carolina.2 During the second half of the 1920s,
Journal
Southern Cultures – University of North Carolina Press
Published: Jun 11, 2016