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High Costs of Winning—And Losing

High Costs of Winning—And Losing Thad Beyle Southern Cultures, Volume 4, Number 1, 1998, pp. 71-77 (Article) Published by The University of North Carolina Press DOI: https://doi.org/10.1353/scu.1998.0069 For additional information about this article https://muse.jhu.edu/article/424371/summary Access provided at 18 Feb 2020 17:10 GMT from JHU Libraries ESSAY by Thad Beyle he shift from party-centered campaigns to candidate-centered campaigns has contributed to the escalation of the costs of run- ning for elective office in the United States. In the modern era, heavy use of television, radio, and direct mail has emerged as the primary means with which to communicate with voters.1 As political scientist Frank Sorauf observed, "Nothing characterizes the new era as vividly as die increase in sheer sums of money spent in campaigns for public office."2 Nowhere is cost escalation more evident than in gubernatorial elections in the southern states. But candidate-centered campaigns have long been a hallmark of southern politics, especially when the Democratic Party dominated die region. With the increase in successful Republican runs for governor, southern guberna- torial politics has merely shifted from one-party candidate-centered politics to two-party candidate-centered politics. It is not clear that all the money spent in these high-cost campaigns is well spent. One southern political consultant observed: http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Southern Cultures University of North Carolina Press

High Costs of Winning—And Losing

Beyle, Thad L.,
Southern Cultures , Volume 4 (1) – Jan 4, 2012
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Publisher
University of North Carolina Press
Copyright
Copyright © Center for the Study of the American South.
ISSN
1534-1488

Abstract

Thad Beyle Southern Cultures, Volume 4, Number 1, 1998, pp. 71-77 (Article) Published by The University of North Carolina Press DOI: https://doi.org/10.1353/scu.1998.0069 For additional information about this article https://muse.jhu.edu/article/424371/summary Access provided at 18 Feb 2020 17:10 GMT from JHU Libraries ESSAY by Thad Beyle he shift from party-centered campaigns to candidate-centered campaigns has contributed to the escalation of the costs of run- ning for elective office in the United States. In the modern era, heavy use of television, radio, and direct mail has emerged as the primary means with which to communicate with voters.1 As political scientist Frank Sorauf observed, "Nothing characterizes the new era as vividly as die increase in sheer sums of money spent in campaigns for public office."2 Nowhere is cost escalation more evident than in gubernatorial elections in the southern states. But candidate-centered campaigns have long been a hallmark of southern politics, especially when the Democratic Party dominated die region. With the increase in successful Republican runs for governor, southern guberna- torial politics has merely shifted from one-party candidate-centered politics to two-party candidate-centered politics. It is not clear that all the money spent in these high-cost campaigns is well spent. One southern political consultant observed:

Journal

Southern Cultures – University of North Carolina Press

Published: Jan 4, 2012

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