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Aunt Jemima Explained: The Old South, the Absent Mistress, and the Slave in a Box

Aunt Jemima Explained: The Old South, the Absent Mistress, and the Slave in a Box Aunt Jemima Explained: The Old South, the Absent Mistress, and the Slave in a Box Maurice M. Manring Southern Cultures, Volume 2, Number 1, Fall 1995, pp. 19-44 (Article) Published by The University of North Carolina Press DOI: https://doi.org/10.1353/scu.1995.0059 For additional information about this article https://muse.jhu.edu/article/423704/summary Access provided at 18 Feb 2020 16:55 GMT from JHU Libraries Aunt Jemima Explained: The Old South, the Absent Mistress, and the Slave in a Box Maurice M. Manring Before ... our joy at the demise of Aunt Jemima and Uncle Tom approaches the indecent, we had better ask whence they sprang, how they lived? Into what limbo have they vanished? —James Baldwin1 Peering out from every supermarket's shelves, between the Pop-Tarts and maple syrup, is a smiling riddle. Aunt Jemima brand pancake mix has been a part of American life for more than a century now, an overwhelmingly popular choice of consumers. The woman on the box has undergone numerous makeovers, but she remains the same in important ways, a symbol of some unspoken relationship among black servant women, the kitchen, and good food. This symbol remains too strong a merchandising tool for its owners, the Quaker Oats Company, to give up. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Southern Cultures University of North Carolina Press

Aunt Jemima Explained: The Old South, the Absent Mistress, and the Slave in a Box

Manring, M. M.,
Southern Cultures , Volume 2 (1) – Jan 4, 2012
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Publisher
University of North Carolina Press
Copyright
Copyright © Center for the Study of the American South.
ISSN
1534-1488

Abstract

Aunt Jemima Explained: The Old South, the Absent Mistress, and the Slave in a Box Maurice M. Manring Southern Cultures, Volume 2, Number 1, Fall 1995, pp. 19-44 (Article) Published by The University of North Carolina Press DOI: https://doi.org/10.1353/scu.1995.0059 For additional information about this article https://muse.jhu.edu/article/423704/summary Access provided at 18 Feb 2020 16:55 GMT from JHU Libraries Aunt Jemima Explained: The Old South, the Absent Mistress, and the Slave in a Box Maurice M. Manring Before ... our joy at the demise of Aunt Jemima and Uncle Tom approaches the indecent, we had better ask whence they sprang, how they lived? Into what limbo have they vanished? —James Baldwin1 Peering out from every supermarket's shelves, between the Pop-Tarts and maple syrup, is a smiling riddle. Aunt Jemima brand pancake mix has been a part of American life for more than a century now, an overwhelmingly popular choice of consumers. The woman on the box has undergone numerous makeovers, but she remains the same in important ways, a symbol of some unspoken relationship among black servant women, the kitchen, and good food. This symbol remains too strong a merchandising tool for its owners, the Quaker Oats Company, to give up.

Journal

Southern Cultures – University of North Carolina Press

Published: Jan 4, 2012

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