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Musicking Fan Culture and Circulating the Materiality of Taylor Swift Musical Greeting Cards on YouTube

Musicking Fan Culture and Circulating the Materiality of Taylor Swift Musical Greeting Cards on... KATE GALLOWAY Musicking Fan Culture and Circulating the Materiality of Taylor Swift Musical Greeting Cards on YouTube In the opening scenes of the 2010 film Easy A, Emma Stone’s Olive arrives home from school to find an envelope with a card that just arrived in the mail from her grandmother. The cover of the card reads “To My Granddaughter. You’re My . . .” and on the inside, “Pocket Full of Sun - shine!” completes the greeting. A five-dollar bill falls loose, and overly cheerful “Pocket Full of Sunshine” plays without warning. Closing the card quickly in disgust prompted by the song selection, Olive exclaims, “Worst song ever.” Olive gives the card a second chance, and her feelings toward the song shift as she spends an intimate weekend at home play - ing (and replaying) musical greeting card karaoke. Upon repeat replay, Olive performs along to the card while painting her nails, grooming her dog, dancing along to the track in her room, and even singing along in the shower. “Pocket Full of Sunshine” soundtracks her weekend until the limited-run battery is drained late Sunday night midway through her final power-ballad-styled bedroom performance. Musical greeting cards are performative, they function musically through http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Music University of Illinois Press

Musicking Fan Culture and Circulating the Materiality of Taylor Swift Musical Greeting Cards on YouTube

American Music , Volume 38 (2) – Aug 28, 2020

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Publisher
University of Illinois Press
ISSN
1945-2349

Abstract

KATE GALLOWAY Musicking Fan Culture and Circulating the Materiality of Taylor Swift Musical Greeting Cards on YouTube In the opening scenes of the 2010 film Easy A, Emma Stone’s Olive arrives home from school to find an envelope with a card that just arrived in the mail from her grandmother. The cover of the card reads “To My Granddaughter. You’re My . . .” and on the inside, “Pocket Full of Sun - shine!” completes the greeting. A five-dollar bill falls loose, and overly cheerful “Pocket Full of Sunshine” plays without warning. Closing the card quickly in disgust prompted by the song selection, Olive exclaims, “Worst song ever.” Olive gives the card a second chance, and her feelings toward the song shift as she spends an intimate weekend at home play - ing (and replaying) musical greeting card karaoke. Upon repeat replay, Olive performs along to the card while painting her nails, grooming her dog, dancing along to the track in her room, and even singing along in the shower. “Pocket Full of Sunshine” soundtracks her weekend until the limited-run battery is drained late Sunday night midway through her final power-ballad-styled bedroom performance. Musical greeting cards are performative, they function musically through

Journal

American MusicUniversity of Illinois Press

Published: Aug 28, 2020

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