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Mass Marketing the American Avant-Garde, 1967–1971

Mass Marketing the American Avant-Garde, 1967–1971 mICH ael H ICk S m ass m arketing the american avant- Garde, 1967–1971 Over thirty? Stuck in the same musical bag for too long and getting a little twitchy? Have you run through the three Bs and back to Monteverdi and forward to Mahler and Ives? Are you bored with Perry Como but not desperate enough to embrace “the Stones” or Janis Joplin? Peace. Under thirty? Are you getting bored occasionally with Jimi Hendrix, maybe a little put off by Jim Morrison? Jaws tired of “bubble gum music”? Want to broaden your horizons without getting trapped in that square symphony and opera stuff? Good news! There’s an area of new music growing that you can listen to without your friends accusing you of selling out. . . . We don’t know what to call it yet and we probably won’t until strict “pop” and “classical” and “jazz” categories are ground into dust by the electronic age. But just because we don’t have a name for it is no reason you can’t go ahead and enjoy it. . . . So, if you’ve got the musi- cal “blahs,” listen. There’s enough on this record to keep your adrenalin pumping http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Music University of Illinois Press

Mass Marketing the American Avant-Garde, 1967–1971

American Music , Volume 35 (3) – Jan 3, 2018

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Publisher
University of Illinois Press
ISSN
1945-2349

Abstract

mICH ael H ICk S m ass m arketing the american avant- Garde, 1967–1971 Over thirty? Stuck in the same musical bag for too long and getting a little twitchy? Have you run through the three Bs and back to Monteverdi and forward to Mahler and Ives? Are you bored with Perry Como but not desperate enough to embrace “the Stones” or Janis Joplin? Peace. Under thirty? Are you getting bored occasionally with Jimi Hendrix, maybe a little put off by Jim Morrison? Jaws tired of “bubble gum music”? Want to broaden your horizons without getting trapped in that square symphony and opera stuff? Good news! There’s an area of new music growing that you can listen to without your friends accusing you of selling out. . . . We don’t know what to call it yet and we probably won’t until strict “pop” and “classical” and “jazz” categories are ground into dust by the electronic age. But just because we don’t have a name for it is no reason you can’t go ahead and enjoy it. . . . So, if you’ve got the musi- cal “blahs,” listen. There’s enough on this record to keep your adrenalin pumping

Journal

American MusicUniversity of Illinois Press

Published: Jan 3, 2018

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