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StePHeN GrAHAm throughout their short-lived but commercially lucrative career, which ran principally from "i want You back" in 1996 to the third and final album, 2001's Celebrity, Justin timberlake's boyband NSYNC plowed a familiar late twentieth-century pop musical furrow.1 NSYNC flirted with the perceived authenticity of various black urban forms, from the balladry of groups such as boys ii men to the swinging r&b of New edition, while sticking closely to marketable "white" imagery all the same. this can be seen in the soft-focus, vocal-led acoustic balladry of audience-flattering songs such as "(God must Have Spent) A little more time on You" (1998) and "this i Promise You" (2000), as much as it can on the more urgent and driving dance pop with echoes of New Jack Swing of "tearin' up my Heart" (1997), "bye bye bye" (2000), and "it's Gonna be me" (2000).2 All of this music walks a fine line between, on the one hand, sexual danger and supposed credibility and, on the other, a carefully managed and canny "marketing of androgyny" similar to that discussed by Daryl Jamieson chiefly in relation to the backstreet boys, a group that shared early managers and an ethos with
American Music – University of Illinois Press
Published: Jul 26, 2014
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