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Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption

Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable... It is critical to accurately assess consumer preference for sustainable seafood because they can use their purchasing power to shape the market. Much of the research on consumer preference for ecolabeled seafood fails to account for attribute non-attendance (ANA), which may result in biased estimation of preference for sustainable seafood. We elicit Chinese consumer preference for ecolabel certification of salmon fish entrées by accounting for ANA using two approaches. Our results reveal that the stated ANA approach is a more straightforward and robust approach to deal with ANA in choice experiments. Our results also show that consumers are willing to pay the highest for ecolabel certification among all the attributes examined. With a strong preference for ecolabeled seafood, policy development directed at the sustainable food system could, in the long run, improve the sustainability of marine resources in China as well as in the world. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marine Resource Economics University of Chicago Press

Accounting for Attribute Non-attendance (ANA) in Chinese Consumers’ Away-from-Home Sustainable Salmon Consumption

Marine Resource Economics , Volume 35 (3): 22 – Jul 1, 2020

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Publisher
University of Chicago Press
Copyright
© 2020 MRE Foundation, Inc. All rights reserved.
ISSN
0738-1360
eISSN
2334-5985
DOI
10.1086/709458
Publisher site
See Article on Publisher Site

Abstract

It is critical to accurately assess consumer preference for sustainable seafood because they can use their purchasing power to shape the market. Much of the research on consumer preference for ecolabeled seafood fails to account for attribute non-attendance (ANA), which may result in biased estimation of preference for sustainable seafood. We elicit Chinese consumer preference for ecolabel certification of salmon fish entrées by accounting for ANA using two approaches. Our results reveal that the stated ANA approach is a more straightforward and robust approach to deal with ANA in choice experiments. Our results also show that consumers are willing to pay the highest for ecolabel certification among all the attributes examined. With a strong preference for ecolabeled seafood, policy development directed at the sustainable food system could, in the long run, improve the sustainability of marine resources in China as well as in the world.

Journal

Marine Resource EconomicsUniversity of Chicago Press

Published: Jul 1, 2020

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