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Targets and Resources

Targets and Resources Political parties in Central and Eastern Europe have become increasingly reliant on online tools to mobilize electoral support, a trend that seemed to have been further catalyzed by the COVID-19 pandemic. This article seeks to understand what factors determine the approaches parties took toward their online campaign. By looking into the online approaches of eight parliamentary-represented political parties in Bulgaria from the three parliamentary elections in 2021, the analysis shows that the type of online campaigns of parties depends, to a large extent, on the way parties use their resources, as well as their target audience. The basis for this conclusion is a qualitative analysis of media reports from the campaigns of the three elections. This finding suggests the need for a closer investigation on the interplay between party organization, use of online tools, and campaign appeals. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Communist and Post-Communist Studies University of California Press

Targets and Resources

Communist and Post-Communist Studies , Volume 56 (4): 20 – Dec 21, 2023

Targets and Resources

Communist and Post-Communist Studies , Volume 56 (4): 20 – Dec 21, 2023

Abstract

Political parties in Central and Eastern Europe have become increasingly reliant on online tools to mobilize electoral support, a trend that seemed to have been further catalyzed by the COVID-19 pandemic. This article seeks to understand what factors determine the approaches parties took toward their online campaign. By looking into the online approaches of eight parliamentary-represented political parties in Bulgaria from the three parliamentary elections in 2021, the analysis shows that the type of online campaigns of parties depends, to a large extent, on the way parties use their resources, as well as their target audience. The basis for this conclusion is a qualitative analysis of media reports from the campaigns of the three elections. This finding suggests the need for a closer investigation on the interplay between party organization, use of online tools, and campaign appeals.

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References (38)

Publisher
University of California Press
Copyright
© 2023 by The Regents of the University of California
ISSN
0967-067X
eISSN
1873-6920
DOI
10.1525/cpcs.2023.1991328
Publisher site
See Article on Publisher Site

Abstract

Political parties in Central and Eastern Europe have become increasingly reliant on online tools to mobilize electoral support, a trend that seemed to have been further catalyzed by the COVID-19 pandemic. This article seeks to understand what factors determine the approaches parties took toward their online campaign. By looking into the online approaches of eight parliamentary-represented political parties in Bulgaria from the three parliamentary elections in 2021, the analysis shows that the type of online campaigns of parties depends, to a large extent, on the way parties use their resources, as well as their target audience. The basis for this conclusion is a qualitative analysis of media reports from the campaigns of the three elections. This finding suggests the need for a closer investigation on the interplay between party organization, use of online tools, and campaign appeals.

Journal

Communist and Post-Communist StudiesUniversity of California Press

Published: Dec 21, 2023

Keywords: online campaigns; elections; parties; drivers; Bulgaria

There are no references for this article.