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Performing Skepticism Through Parody: Re Made Company's Media Critique

Performing Skepticism Through Parody: Re Made Company's Media Critique Downloaded from http://afterimage.ucpress.edu/ on December 5 2019 PERFORMING SKEPTICISM THROUGH PARODY: Re Made Company’s Media Critique By Rebekah Modrak & Jonathan Schroeder The new Re Made Co. store was empty when I walked in, because of course it was. The shop was a couple of weeks old, it was early in the day, and the temperature was somewhere in the mid-20s with humidity even lower, which is appropriate weather for plunger shopping approximately nowhere. And yet it took only a couple of minutes from the time I walked in to the time that I had a master plunger ($300) in my hand, with the salesclerk telling me I could remove the sheath from the bowl, provided I was careful. . . . The plunger was substantial, potent, stern. And it wasn’t shy. It arced with real rhythm, taking your arm where it wanted to go. . . . I started out skeptical (Who does this?), then moved to self- conscious (Am I doing this right?), then moved to fervent (How long will they let me keep doing this?). . . . Few stores access the primal as directly as Re Made. . . . Peter Smith-Buchanan and a partner http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Afterimage: The Journal of Media Arts and Cultural Criticism University of California Press

Performing Skepticism Through Parody: Re Made Company's Media Critique

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Publisher
University of California Press
Copyright
© 2017 Afterimage/Visual Studies Workshop, unless otherwise noted. Reprints require written permission and acknowledgement of previous publication in Afterimage.
eISSN
2578-8531
DOI
10.1525/aft.2017.45.2-3.47
Publisher site
See Article on Publisher Site

Abstract

Downloaded from http://afterimage.ucpress.edu/ on December 5 2019 PERFORMING SKEPTICISM THROUGH PARODY: Re Made Company’s Media Critique By Rebekah Modrak & Jonathan Schroeder The new Re Made Co. store was empty when I walked in, because of course it was. The shop was a couple of weeks old, it was early in the day, and the temperature was somewhere in the mid-20s with humidity even lower, which is appropriate weather for plunger shopping approximately nowhere. And yet it took only a couple of minutes from the time I walked in to the time that I had a master plunger ($300) in my hand, with the salesclerk telling me I could remove the sheath from the bowl, provided I was careful. . . . The plunger was substantial, potent, stern. And it wasn’t shy. It arced with real rhythm, taking your arm where it wanted to go. . . . I started out skeptical (Who does this?), then moved to self- conscious (Am I doing this right?), then moved to fervent (How long will they let me keep doing this?). . . . Few stores access the primal as directly as Re Made. . . . Peter Smith-Buchanan and a partner

Journal

Afterimage: The Journal of Media Arts and Cultural Criticism – University of California Press

Published: Sep 1, 2017

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