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Electoral System Incentives for a Party-Serving Personal Vote

Electoral System Incentives for a Party-Serving Personal Vote Candidate-centric campaigns are most likely to occur when electoral system incentives to personalize do not conflict with party-based incentives. Then it makes sense for candidates to use any campaign mean to improve their chances to win a seat while also helping the party win more seats and increasing their standing within the organization. The Romanian electoral system uniquely combined mechanisms that enabled all three motivations for almost all candidates. Our analysis of the degree and determinants of personalization in the 2012 parliamentary elections illustrates that electoral system incentives were key factors driving campaign personalization as a party-congruent rather than adversarial campaign strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Communist and Post-Communist Studies University of California Press

Electoral System Incentives for a Party-Serving Personal Vote

22 pages

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Publisher
University of California Press
Copyright
© 2020 by the Regents of the University of California. All rights reserved. Please direct all requests for permission to photocopy or reproduce article content through the University of California Press's Reprints and Permissions web page, https://www.ucpress.edu/journals/reprints-permissions.
ISSN
0967-067X
eISSN
1873-6920
DOI
10.1525/cpcs.2020.53.2.3
Publisher site
See Article on Publisher Site

Abstract

Candidate-centric campaigns are most likely to occur when electoral system incentives to personalize do not conflict with party-based incentives. Then it makes sense for candidates to use any campaign mean to improve their chances to win a seat while also helping the party win more seats and increasing their standing within the organization. The Romanian electoral system uniquely combined mechanisms that enabled all three motivations for almost all candidates. Our analysis of the degree and determinants of personalization in the 2012 parliamentary elections illustrates that electoral system incentives were key factors driving campaign personalization as a party-congruent rather than adversarial campaign strategy.

Journal

Communist and Post-Communist StudiesUniversity of California Press

Published: Jun 1, 2020

Keywords: personalization; electoral systems; constituency campaigns; Romania

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