Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

You Are What You Eat: Slow Food USA's Constitutive Public Relations

You Are What You Eat: Slow Food USA's Constitutive Public Relations This article employs a constitutive, or meaning-generating, approach to investigate how the Slow Food USA social movement employs public relations to counter commercial food industry messages. It argues that Slow Food successfully employs the rhetorical public relations techniques of definition, identification through narrative building, and enactment to build relationships and attract broader support of the sustainable food movement, to translate its somewhat lofty messages to mainstream audiences, and to encourage supporters to live the Slow Food lifestyle. Examining Slow Food's public relations through a rhetorical approach expands theory and practice by answering the call to explore how noncorporate entities successfully use public relations techniques. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

You Are What You Eat: Slow Food USA's Constitutive Public Relations

You Are What You Eat: Slow Food USA's Constitutive Public Relations

Abstract

This article employs a constitutive, or meaning-generating, approach to investigate how the Slow Food USA social movement employs public relations to counter commercial food industry messages. It argues that Slow Food successfully employs the rhetorical public relations techniques of definition, identification through narrative building, and enactment to build relationships and attract broader support of the sustainable food movement, to translate its somewhat lofty messages to mainstream...
Loading next page...
 
/lp/taylor-francis/you-are-what-you-eat-slow-food-usa-apos-s-constitutive-public-pGWXIdJfit
Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2013.739102
Publisher site
See Article on Publisher Site

Abstract

This article employs a constitutive, or meaning-generating, approach to investigate how the Slow Food USA social movement employs public relations to counter commercial food industry messages. It argues that Slow Food successfully employs the rhetorical public relations techniques of definition, identification through narrative building, and enactment to build relationships and attract broader support of the sustainable food movement, to translate its somewhat lofty messages to mainstream audiences, and to encourage supporters to live the Slow Food lifestyle. Examining Slow Food's public relations through a rhetorical approach expands theory and practice by answering the call to explore how noncorporate entities successfully use public relations techniques.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 2013

References