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- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1532-754X
- eISSN
- 1062-726X
- DOI
- 10.1207/s1532754xjprr0901_01
- Publisher site
- See Article on Publisher Site
Abstract
We're not asked to show numbers, but we always have to show value. It's sort of, "What have you done for me lately?" —Vice president, corporate communications, mortgage banking company, on accountability in public relations
Journal
Journal of Public Relations Research – Taylor & Francis
Published: Jan 1, 1997