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- Publisher
- Taylor & Francis
- Copyright
- Copyright 2003 Taylor and Francis Group LLC
- ISSN
- 1573-658X
- eISSN
- 1053-0789
- DOI
- 10.1080/10530789.2003.11739486
- Publisher site
- See Article on Publisher Site
Abstract
AbstractThe present investigation examined the effects of three public service announcements (PSAs) on undergraduates’ willingness to volunteer to assist the homeless at a local emergency shelter. A PSA designed to arouse empathy in listeners generally yielded a higher rate of volunteering to assist the homeless than either a self-oriented PSA or an unemotional, other-oriented PSA. The PSA designed to arouse empathy was found to be especially effective in promoting volunteering in individuals who scored relatively high on trait affective empathy and who, in turn, reported a relatively strong empathic response to this message.
Journal
Journal of Social Distress and Homeless – Taylor & Francis
Published: Jul 1, 2003
Keywords: Homeless; Volunteering; Assistance; Public Service Announcement