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Urban regeneration through heritage tourism: cultural policies and strategic management

Urban regeneration through heritage tourism: cultural policies and strategic management In spite of its influential history of saffron production and carpet weaving, as well as its notable urban historic fabric, the historic city of Birjand, Iran, has lost its original appeal due to various social, cultural, economic, and physical problems. This research investigates the potential for heritage tourism to help regenerate a declining historic city by utilizing urban cultural capital. This case study utilizes a conceptual framework of current trends in urban renewal and cultural assets, as well as a SWOT-ANP approach to understand the primary ways in which a declining urban destination can utilize its cultural heritage to regenerate physically, socially and economically. Findings suggest that successful implementation or urban regeneration through heritage tourism occurs when a city makes maximum use of opportunities in four areas: cultural policy-making, holding cultural events, participatory management, and enhancement of public urban spaces through competitive/pro-action, diversification, revision and defence strategies. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

Urban regeneration through heritage tourism: cultural policies and strategic management

Urban regeneration through heritage tourism: cultural policies and strategic management

Journal of Tourism and Cultural Change , Volume 18 (4): 18 – Jul 3, 2020

Abstract

In spite of its influential history of saffron production and carpet weaving, as well as its notable urban historic fabric, the historic city of Birjand, Iran, has lost its original appeal due to various social, cultural, economic, and physical problems. This research investigates the potential for heritage tourism to help regenerate a declining historic city by utilizing urban cultural capital. This case study utilizes a conceptual framework of current trends in urban renewal and cultural assets, as well as a SWOT-ANP approach to understand the primary ways in which a declining urban destination can utilize its cultural heritage to regenerate physically, socially and economically. Findings suggest that successful implementation or urban regeneration through heritage tourism occurs when a city makes maximum use of opportunities in four areas: cultural policy-making, holding cultural events, participatory management, and enhancement of public urban spaces through competitive/pro-action, diversification, revision and defence strategies.

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References (86)

Publisher
Taylor & Francis
Copyright
© 2019 Informa UK Limited, trading as Taylor & Francis Group
ISSN
1747-7654
eISSN
1476-6825
DOI
10.1080/14766825.2019.1668002
Publisher site
See Article on Publisher Site

Abstract

In spite of its influential history of saffron production and carpet weaving, as well as its notable urban historic fabric, the historic city of Birjand, Iran, has lost its original appeal due to various social, cultural, economic, and physical problems. This research investigates the potential for heritage tourism to help regenerate a declining historic city by utilizing urban cultural capital. This case study utilizes a conceptual framework of current trends in urban renewal and cultural assets, as well as a SWOT-ANP approach to understand the primary ways in which a declining urban destination can utilize its cultural heritage to regenerate physically, socially and economically. Findings suggest that successful implementation or urban regeneration through heritage tourism occurs when a city makes maximum use of opportunities in four areas: cultural policy-making, holding cultural events, participatory management, and enhancement of public urban spaces through competitive/pro-action, diversification, revision and defence strategies.

Journal

Journal of Tourism and Cultural ChangeTaylor & Francis

Published: Jul 3, 2020

Keywords: Urban regeneration; heritage tourism; policies; branding; Birjand; Iran

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