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Transactional Philosophy as a Basis for Dialogue in Public Relations

Transactional Philosophy as a Basis for Dialogue in Public Relations This article explores how a transactional approach to communication contributes to theory building and professional practice in public relations. Developing on foundational studies of dialogue, 2-way symmetrical communication, and community building as models for public relations, the study elaborates the transactional notion of situated creativity as a reference point for eliciting supportive action from constituents. The origins of transactional philosophy in American pragmatism are connected to contemporary research on the reflective practitioner, contributing to efforts by public relations scholars to apply the pragmatist legacy to this field. The article concludes that the transactional approach significantly refines the dialogic model of public relations theory and management practice. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Transactional Philosophy as a Basis for Dialogue in Public Relations

Journal of Public Relations Research , Volume 12 (3): 21 – Jul 1, 2000

Transactional Philosophy as a Basis for Dialogue in Public Relations

Abstract

This article explores how a transactional approach to communication contributes to theory building and professional practice in public relations. Developing on foundational studies of dialogue, 2-way symmetrical communication, and community building as models for public relations, the study elaborates the transactional notion of situated creativity as a reference point for eliciting supportive action from constituents. The origins of transactional philosophy in American pragmatism are...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1203_3
Publisher site
See Article on Publisher Site

Abstract

This article explores how a transactional approach to communication contributes to theory building and professional practice in public relations. Developing on foundational studies of dialogue, 2-way symmetrical communication, and community building as models for public relations, the study elaborates the transactional notion of situated creativity as a reference point for eliciting supportive action from constituents. The origins of transactional philosophy in American pragmatism are connected to contemporary research on the reflective practitioner, contributing to efforts by public relations scholars to apply the pragmatist legacy to this field. The article concludes that the transactional approach significantly refines the dialogic model of public relations theory and management practice.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 1, 2000

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