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Tourism and aesthetic design: enchantment, style, and commerce

Tourism and aesthetic design: enchantment, style, and commerce In an era of intense global competition, companies are searching for ways to achieve competitive advantage. The development of visually attractive products and physical settings can aid in the creation of brand differentiation and influence the purchasing behaviour of consumers. Image and style are important within consumer culture, as can be observed in everything from automobiles and home furnishings to clothes and Internet sites. Design appears to have transformed an ever expanding range of goods and spaces into attractive and enchanting commodities and commercial environments. In this paper, it is argued that the appearance of hotels is increasingly characterized by a form of commodified enchantment, the product of an aestheticization process that aims to create novelty, surprise, and excitement. Aesthetic ennoblement has become a reflection of capitalism's drive to produce appealing and fashionable environments that turn pleasure and comfort into profit. In a world increasingly shaped by consumption and commerce, the place of aesthetics is more complex than mere decoration. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

Tourism and aesthetic design: enchantment, style, and commerce

Journal of Tourism and Cultural Change , Volume 7 (3): 11 – Sep 1, 2009
11 pages

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References (40)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1747-7654
eISSN
1476-6825
DOI
10.1080/14766820903259493
Publisher site
See Article on Publisher Site

Abstract

In an era of intense global competition, companies are searching for ways to achieve competitive advantage. The development of visually attractive products and physical settings can aid in the creation of brand differentiation and influence the purchasing behaviour of consumers. Image and style are important within consumer culture, as can be observed in everything from automobiles and home furnishings to clothes and Internet sites. Design appears to have transformed an ever expanding range of goods and spaces into attractive and enchanting commodities and commercial environments. In this paper, it is argued that the appearance of hotels is increasingly characterized by a form of commodified enchantment, the product of an aestheticization process that aims to create novelty, surprise, and excitement. Aesthetic ennoblement has become a reflection of capitalism's drive to produce appealing and fashionable environments that turn pleasure and comfort into profit. In a world increasingly shaped by consumption and commerce, the place of aesthetics is more complex than mere decoration.

Journal

Journal of Tourism and Cultural ChangeTaylor & Francis

Published: Sep 1, 2009

Keywords: aesthetic design; enchantment; style; appearance; commerce

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