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The New Scotland Yard Revolving Sign: Emphatic & Informative. Minimalist. Kinetic. Optical.

The New Scotland Yard Revolving Sign: Emphatic & Informative. Minimalist. Kinetic. Optical. AbstractIn 2016, The Metropolitan Police moved from its famous headquarters at 10 Broadway, London, into the Curtis Green Building. Key to the move was the announcement by The Met that the iconic New Scotland Yard revolving sign would be kept, so important is it in communicating with the public. The author took the last opportunity to examine the sign in situ, in its high-tech “International Style” 1960s’ architectural setting at 10 Broadway. The aim was to understand how the designer, Edward Wright (1912–88), imbued the sign with expressive and symbolic qualities that have transcended styles and fashion in art and design. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Architecture and Culture Taylor & Francis

The New Scotland Yard Revolving Sign: Emphatic & Informative. Minimalist. Kinetic. Optical.

Architecture and Culture , Volume 6 (1): 27 – Jan 2, 2018

The New Scotland Yard Revolving Sign: Emphatic & Informative. Minimalist. Kinetic. Optical.

Architecture and Culture , Volume 6 (1): 27 – Jan 2, 2018

Abstract

AbstractIn 2016, The Metropolitan Police moved from its famous headquarters at 10 Broadway, London, into the Curtis Green Building. Key to the move was the announcement by The Met that the iconic New Scotland Yard revolving sign would be kept, so important is it in communicating with the public. The author took the last opportunity to examine the sign in situ, in its high-tech “International Style” 1960s’ architectural setting at 10 Broadway. The aim was to understand how the designer, Edward Wright (1912–88), imbued the sign with expressive and symbolic qualities that have transcended styles and fashion in art and design.

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References (45)

Publisher
Taylor & Francis
Copyright
© 2018 Informa UK Limited, trading as Taylor & Francis Group
ISSN
2050-7836
eISSN
2050-7828
DOI
10.1080/20507828.2017.1399748
Publisher site
See Article on Publisher Site

Abstract

AbstractIn 2016, The Metropolitan Police moved from its famous headquarters at 10 Broadway, London, into the Curtis Green Building. Key to the move was the announcement by The Met that the iconic New Scotland Yard revolving sign would be kept, so important is it in communicating with the public. The author took the last opportunity to examine the sign in situ, in its high-tech “International Style” 1960s’ architectural setting at 10 Broadway. The aim was to understand how the designer, Edward Wright (1912–88), imbued the sign with expressive and symbolic qualities that have transcended styles and fashion in art and design.

Journal

Architecture and CultureTaylor & Francis

Published: Jan 2, 2018

Keywords: New Scotland Yard sign; Edward Wright; Mark Wallinger; Minimalism, Kinetic art, Op art; international style; gestalt; architecture and public lettering; concept in design

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