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This study examines the use of dialogic components of Fortune 500 company Web site press rooms. A content analysis of all Fortune 500 company press sites examined site content. Results showed that corporations have increased their Web presence, and that dialogic components on the Web are improving for journalists’ use. This study also suggests that operationalized elements of dialogic theory as it applies to the Web should be continually revisited as technology develops.
Journal of Public Relations Research – Taylor & Francis
Published: Sep 28, 2010
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