Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The New Dynamic in Corporate Media Relations: How Fortune 500 Companies Are Using Virtual Press Rooms to Engage the Press

The New Dynamic in Corporate Media Relations: How Fortune 500 Companies Are Using Virtual Press... This study examines the use of dialogic components of Fortune 500 company Web site press rooms. A content analysis of all Fortune 500 company press sites examined site content. Results showed that corporations have increased their Web presence, and that dialogic components on the Web are improving for journalists’ use. This study also suggests that operationalized elements of dialogic theory as it applies to the Web should be continually revisited as technology develops. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

The New Dynamic in Corporate Media Relations: How Fortune 500 Companies Are Using Virtual Press Rooms to Engage the Press

25 pages

Loading next page...
 
/lp/taylor-francis/the-new-dynamic-in-corporate-media-relations-how-fortune-500-companies-R2divyZ748

References (44)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/10627261003801412
Publisher site
See Article on Publisher Site

Abstract

This study examines the use of dialogic components of Fortune 500 company Web site press rooms. A content analysis of all Fortune 500 company press sites examined site content. Results showed that corporations have increased their Web presence, and that dialogic components on the Web are improving for journalists’ use. This study also suggests that operationalized elements of dialogic theory as it applies to the Web should be continually revisited as technology develops.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Sep 28, 2010

There are no references for this article.