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The Maori of Tourist Brochures Representing Indigenousness

The Maori of Tourist Brochures Representing Indigenousness This study analyses how Maori operators in the tourist industry portray indigenous culture in their brochures. For close to 150 years, Maori people have been involved as entrepreneurs in New Zealand's tourist industry. Although now integrated into the modern New Zealand nation-state, the representation of their culture in tourism gives an image of a traditional people radically different and set apart from modern New Zealand (Kiwi) culture. Utilising Fabian's ideas regarding the organisation of otherness through cultural constructions of time and space, this article demonstrates how certain spatial arrangements are necessary to sustain the imaginary temporary division between a modern Kiwi culture and the representation of a traditional Maori culture, the latter is a tourist attraction in itself. Auto-ethnography in the discourse of tourism inevitably becomes ‘self-Orientalism’, even if some spaces makes co-presence possible. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Tourism and Cultural Change Taylor & Francis

The Maori of Tourist Brochures Representing Indigenousness

Journal of Tourism and Cultural Change , Volume 6 (3): 24 – Nov 1, 2008
24 pages

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References (46)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1747-7654
eISSN
1476-6825
DOI
10.1080/14766820802553152
Publisher site
See Article on Publisher Site

Abstract

This study analyses how Maori operators in the tourist industry portray indigenous culture in their brochures. For close to 150 years, Maori people have been involved as entrepreneurs in New Zealand's tourist industry. Although now integrated into the modern New Zealand nation-state, the representation of their culture in tourism gives an image of a traditional people radically different and set apart from modern New Zealand (Kiwi) culture. Utilising Fabian's ideas regarding the organisation of otherness through cultural constructions of time and space, this article demonstrates how certain spatial arrangements are necessary to sustain the imaginary temporary division between a modern Kiwi culture and the representation of a traditional Maori culture, the latter is a tourist attraction in itself. Auto-ethnography in the discourse of tourism inevitably becomes ‘self-Orientalism’, even if some spaces makes co-presence possible.

Journal

Journal of Tourism and Cultural ChangeTaylor & Francis

Published: Nov 1, 2008

Keywords: indigenous peoples; Maori; tourist brochures; auto-ethnography

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