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The language of wine reviews

The language of wine reviews Expert wine reviewers have a niche skill set, with a particular lexicon, that facilitates their evaluation of wines. Novice consumers may find wine reviews intimidating and confusing. In this paper, we use a dataset of nearly 130,000 reviews from expert reviewers at Wine Enthusiast to explore the lexical dimension of wine reviews and determine to what extent reviewers systematically use language differently across various wine price points. Trends reveal that the information needed to make informed wine purchases are provided through the language of wine reviews. Our analysis shows that wine selection does not require a technical understanding of the wine-specific vocabulary of wine experts. We present a review of the literature on wine reviews and form four hypotheses under the theoretical framework of Kahneman’s two systems of thought—suggesting the linguistic properties of wine reviews reveal the price of wine. We examine how the lexical categories; emotional and logical linguistic content; social; and somatic experiences used in wine reviews relate to price. We then suggest the applicability of this analysis to other commodity domains in future research. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Wine Research Taylor & Francis

The language of wine reviews

20 pages

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References (64)

Publisher
Taylor & Francis
Copyright
© 2023 Informa UK Limited, trading as Taylor & Francis Group
ISSN
1469-9672
eISSN
0957-1264
DOI
10.1080/09571264.2023.2205116
Publisher site
See Article on Publisher Site

Abstract

Expert wine reviewers have a niche skill set, with a particular lexicon, that facilitates their evaluation of wines. Novice consumers may find wine reviews intimidating and confusing. In this paper, we use a dataset of nearly 130,000 reviews from expert reviewers at Wine Enthusiast to explore the lexical dimension of wine reviews and determine to what extent reviewers systematically use language differently across various wine price points. Trends reveal that the information needed to make informed wine purchases are provided through the language of wine reviews. Our analysis shows that wine selection does not require a technical understanding of the wine-specific vocabulary of wine experts. We present a review of the literature on wine reviews and form four hypotheses under the theoretical framework of Kahneman’s two systems of thought—suggesting the linguistic properties of wine reviews reveal the price of wine. We examine how the lexical categories; emotional and logical linguistic content; social; and somatic experiences used in wine reviews relate to price. We then suggest the applicability of this analysis to other commodity domains in future research.

Journal

Journal of Wine ResearchTaylor & Francis

Published: Apr 3, 2023

Keywords: Wine; language; hedonistic pricing

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