The Invisible Continent: Four Strategic Imperatives of the New Economy
Abstract
Book Review Reviewed by: Mahesh S. Raisinghani University of Dallas Kenichi Ohmae HarperBusiness, USA, July 2000 Described as "Mr. Strategy" worldwide and most notably for his framework of the borderless economy which maps out a globally interlinked economy, Kenichi Ohrnae is a corporate strategist and adviser to governments around the world. He is the former director of McKinsey & Company in Japan and chairman of its Asia Pacific operations. As one of the foremost theorists of the emerging global economy, Ohmae charts a course for the coming economic revolution in his latest book, The Invisible Continent: Four Strategic Imperatives of the New Economy. Looking at today's hottest industries--from e-commerce and telecommunications to technology and financial markets, Ohrnae points out that this new economic order will offer both opportunities and pitfalls comparable to the discovery of a new "invisible" continent. The purpose of this book is to emphasize that this new global economy is increasingly driven by the complex interplay of four "dimensions" which companies must master in order to make a stake or effectively regulate the "invisible" continent: (1) The Visible Dimension: The traditional economies of local commerce (the "mortar" in "clicks-and-mortar") will continue to grow as the "invisible"