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The Importance of Source and Credibility Perception in Times of Crisis: Crisis Communication in a Socially Mediated Era

The Importance of Source and Credibility Perception in Times of Crisis: Crisis Communication in a... Social media are invaluable sources of information during organizational crises. Although recent research confirms this fundamental role in crisis communication, this article is aimed at deepening the understanding about the role of the source of information in this socially mediated era by comparing the organization and the employee as communicators. As social media lack traditional gatekeeping processes, dynamics of both source and content credibility are assessed. The findings, based on an experimental design, advocate that judgments of organizational reputation are not only dependent on the crisis-response strategy, but also depend on the source and perceptions of source and content credibility. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

The Importance of Source and Credibility Perception in Times of Crisis: Crisis Communication in a Socially Mediated Era

The Importance of Source and Credibility Perception in Times of Crisis: Crisis Communication in a Socially Mediated Era

Abstract

Social media are invaluable sources of information during organizational crises. Although recent research confirms this fundamental role in crisis communication, this article is aimed at deepening the understanding about the role of the source of information in this socially mediated era by comparing the organization and the employee as communicators. As social media lack traditional gatekeeping processes, dynamics of both source and content credibility are assessed. The findings, based on an...
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Publisher
Taylor & Francis
Copyright
Copyright © Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2015.1062382
Publisher site
See Article on Publisher Site

Abstract

Social media are invaluable sources of information during organizational crises. Although recent research confirms this fundamental role in crisis communication, this article is aimed at deepening the understanding about the role of the source of information in this socially mediated era by comparing the organization and the employee as communicators. As social media lack traditional gatekeeping processes, dynamics of both source and content credibility are assessed. The findings, based on an experimental design, advocate that judgments of organizational reputation are not only dependent on the crisis-response strategy, but also depend on the source and perceptions of source and content credibility.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Oct 20, 2015

References