The impact of social media on the business performance of small firms in China

Xiaoqing Li; Xiaogang He; Yifeng Zhang

doi:10.1080/02681102.2019.1594661

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The impact of social media on the business performance of small firms in China

Li, Xiaoqing; He, Xiaogang; Zhang, Yifeng

Information Technology for Development , Volume 26 (2): 23 – Apr 2, 2020

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The impact of social media on the business performance of small firms in China

Li, Xiaoqing; He, Xiaogang; Zhang, Yifeng

Information Technology for Development , Volume 26 (2): 23 – Apr 2, 2020

Abstract

In the present research, the researchers conducted an empirical study on the impact of information from social media on the business performance of small enterprises in China. Findings indicate that the information regarding government and industry policies has a significant impact on business performance. In addition, gender and education of entrepreneurs have moderating effects on the impact of information to business performance.

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Publisher: Taylor & Francis
ISSN: 1554-0170
eISSN: 0268-1102
DOI: 10.1080/02681102.2019.1594661
Publisher site: See Article on Publisher Site

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The impact of social media on the business performance of small firms in China

The impact of social media on the business performance of small firms in China

The impact of social media on the business performance of small firms in China

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