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- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1532-754X
- eISSN
- 1062-726X
- DOI
- 10.1080/10627260701331747
- Publisher site
- See Article on Publisher Site
Abstract
This research builds on the framework provided by Ver[cbreve]i[cbreve], L. A. Grunig, and J. E. Grunig (1996) and Sriramesh and Verčič (2001) that proposes that international public relations be researched within five contextual variables—political systems, level of activism, culture, economics, and media systems. This study examines the effects of the political environment on public relations in Bulgaria. It offers subcategories for the variable, providing a more extended typology for future research. The effects of the political environment on public relations come through four major gateways of influence—a country's political history, the pervading political philosophical climate, the effects of economic policies created by political bodies, and the effects of political geography.
Journal
Journal of Public Relations Research – Taylor & Francis
Published: May 23, 2007