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The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs

The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential... Practitioners and academics are buzzing about the impact of the blogosphere on public relations practices. Emerging evidence indicates that strategically managing blog-mediated public relations may be especially critical for crisis managers. Yet, no known research provides a comprehensive, theoretically sound approach indicating how crisis managers should engage with the blogosphere. Therefore, this study proposes a new conceptual model to help public relations professionals navigate the evolving blogosphere: the blog-mediated crisis communication model. This model helps crisis managers monitor the blogosphere and respond, when appropriate, to influential bloggers. Future research will test the model in applied contexts, working with corporate, government, and nonprofit organizations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs

Journal of Public Relations Research , Volume 22 (4): 27 – Sep 28, 2010
27 pages

The Blog-Mediated Crisis Communication Model: Recommendations for Responding to Influential External Blogs

Abstract

Practitioners and academics are buzzing about the impact of the blogosphere on public relations practices. Emerging evidence indicates that strategically managing blog-mediated public relations may be especially critical for crisis managers. Yet, no known research provides a comprehensive, theoretically sound approach indicating how crisis managers should engage with the blogosphere. Therefore, this study proposes a new conceptual model to help public relations professionals navigate the...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/10627261003801420
Publisher site
See Article on Publisher Site

Abstract

Practitioners and academics are buzzing about the impact of the blogosphere on public relations practices. Emerging evidence indicates that strategically managing blog-mediated public relations may be especially critical for crisis managers. Yet, no known research provides a comprehensive, theoretically sound approach indicating how crisis managers should engage with the blogosphere. Therefore, this study proposes a new conceptual model to help public relations professionals navigate the evolving blogosphere: the blog-mediated crisis communication model. This model helps crisis managers monitor the blogosphere and respond, when appropriate, to influential bloggers. Future research will test the model in applied contexts, working with corporate, government, and nonprofit organizations.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Sep 28, 2010

References