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Testing a Communication Theory-Method-Message-Behavior Complex for the Investigation of Publics

Testing a Communication Theory-Method-Message-Behavior Complex for the Investigation of Publics This article is an operational continuation of a theoretical model to investigate organizational publics. A test of the model was conducted as proprietary research in an actual public relations campaign. Major aspects of the model were supported; however, refinements were indicated. Application of the model resulted in theory-based recommendations for the organization, identified theoretical implications, and allowed for additional discussion of a Homo Narrans paradigm for public relations. This research effort conceptually and operationally establishes a communication theory-method-message-behavior complex and makes this model available for use by practitioners and researchers alike. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Testing a Communication Theory-Method-Message-Behavior Complex for the Investigation of Publics

Journal of Public Relations Research , Volume 6 (4): 25 – Oct 1, 1994

Testing a Communication Theory-Method-Message-Behavior Complex for the Investigation of Publics

Abstract

This article is an operational continuation of a theoretical model to investigate organizational publics. A test of the model was conducted as proprietary research in an actual public relations campaign. Major aspects of the model were supported; however, refinements were indicated. Application of the model resulted in theory-based recommendations for the organization, identified theoretical implications, and allowed for additional discussion of a Homo Narrans paradigm for public relations....
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/s1532754xjprr0604_04
Publisher site
See Article on Publisher Site

Abstract

This article is an operational continuation of a theoretical model to investigate organizational publics. A test of the model was conducted as proprietary research in an actual public relations campaign. Major aspects of the model were supported; however, refinements were indicated. Application of the model resulted in theory-based recommendations for the organization, identified theoretical implications, and allowed for additional discussion of a Homo Narrans paradigm for public relations. This research effort conceptually and operationally establishes a communication theory-method-message-behavior complex and makes this model available for use by practitioners and researchers alike.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Oct 1, 1994

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