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Staging the nation at expos and world's fairs

Staging the nation at expos and world's fairs World's fairs provide a stage on which nations display and promote their identities in both a global and commercial context. From the 1851 Great Exhibition, nations identified themselves via mass arrays of products and materials. As the technology of display came to dominate in the twentieth century, nations used film to project their identities through amusing experiences for visitors. In contemporary Expos, national displays blend corporate branding techniques with the language of cosmopolitan universalism, presenting films that offer intimate narratives, with few national references, designed to appeal sentimentally to the visitor. National identity is paradoxically conveyed through personal, affective experience. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png National Identities Taylor & Francis

Staging the nation at expos and world's fairs

National Identities , Volume 14 (2): 16 – Jun 1, 2012
16 pages

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References (56)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1469-9907
eISSN
1460-8944
DOI
10.1080/14608944.2012.677817
Publisher site
See Article on Publisher Site

Abstract

World's fairs provide a stage on which nations display and promote their identities in both a global and commercial context. From the 1851 Great Exhibition, nations identified themselves via mass arrays of products and materials. As the technology of display came to dominate in the twentieth century, nations used film to project their identities through amusing experiences for visitors. In contemporary Expos, national displays blend corporate branding techniques with the language of cosmopolitan universalism, presenting films that offer intimate narratives, with few national references, designed to appeal sentimentally to the visitor. National identity is paradoxically conveyed through personal, affective experience.

Journal

National IdentitiesTaylor & Francis

Published: Jun 1, 2012

Keywords: national identity; national brand; world's fairs; expos; exhibitions; Expo 2010

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