Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Satisfaction with the Informational Value of Magazine and Television Advertising

Satisfaction with the Informational Value of Magazine and Television Advertising Abstract This survey examines consumer satisfaction with the informational value of magazine and television advertising. Three significant conclusions are indicated by the data: (1) consumers are more satisfied with the informational value of magazine advertising than television advertising; (2) blacks are more satisfied with the informational value of both types of advertising than whites; and (3) middle-income are more satisfied with the informational value of both types of advertising than are low - and high-income. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Advertising Taylor & Francis

Satisfaction with the Informational Value of Magazine and Television Advertising

Journal of Advertising , Volume 12 (3): 5 – Oct 1, 1983

Satisfaction with the Informational Value of Magazine and Television Advertising

Journal of Advertising , Volume 12 (3): 5 – Oct 1, 1983

Abstract

Abstract This survey examines consumer satisfaction with the informational value of magazine and television advertising. Three significant conclusions are indicated by the data: (1) consumers are more satisfied with the informational value of magazine advertising than television advertising; (2) blacks are more satisfied with the informational value of both types of advertising than whites; and (3) middle-income are more satisfied with the informational value of both types of advertising than are low - and high-income.

Loading next page...
 
/lp/taylor-francis/satisfaction-with-the-informational-value-of-magazine-and-television-1Yo062np33

References (7)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1557-7805
eISSN
0091-3367
DOI
10.1080/00913367.1983.10672845
Publisher site
See Article on Publisher Site

Abstract

Abstract This survey examines consumer satisfaction with the informational value of magazine and television advertising. Three significant conclusions are indicated by the data: (1) consumers are more satisfied with the informational value of magazine advertising than television advertising; (2) blacks are more satisfied with the informational value of both types of advertising than whites; and (3) middle-income are more satisfied with the informational value of both types of advertising than are low - and high-income.

Journal

Journal of AdvertisingTaylor & Francis

Published: Oct 1, 1983

There are no references for this article.