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The standard image of England has been traditionally dominated by bucolic, semi-rural, quintessentially southern Englishness. This paper examines England's current tourist promotional materials only to confirm that these largely conform to the above-mentioned traditional image. However, it also goes further to analyse sexuality and race issues which, we shall argue, lie at the heart of not only Englishness itself but also the difference between the former and contemporary Britishness.
Journal of Tourism and Cultural Change – Taylor & Francis
Published: May 1, 2006
Keywords: Britishness; Englishness; race; sexuality; tourist promotion
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