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Queering PR: Directions in theory and research for public relations scholarship

Queering PR: Directions in theory and research for public relations scholarship This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Queering PR: Directions in theory and research for public relations scholarship

Journal of Public Relations Research , Volume 30 (4): 12 – Jul 4, 2018

Queering PR: Directions in theory and research for public relations scholarship

Abstract

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to...
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Publisher
Taylor & Francis
Copyright
© 2018 Taylor & Francis
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2018.1440354
Publisher site
See Article on Publisher Site

Abstract

This article presents an historical overview of queer activism and inquiry, advocating for queer theorizing in public relations, and outlining future directions for theory building. It proposes making public relations theory queer (challenging the heterosexist foundations and presumptions that constitute theory in public relations) and queering public relations theory (challenging the discomfort in theorizing sexuality and gender identity). This article is intended to be provocative and to serve as a disruption to contemporary public relations theory; it is a cry for radical rethinking of how we come to identify, define, and understand the discipline.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jul 4, 2018

Keywords: Activism; critical theory; queer theory; queering

References