Abstract

Cultural tourism is attracting considerable attention in the tourism field. Numerous municipalities have promoted the development of websites related to cultural tourism, indicating that those municipalities recognize websites as a useful tool for promoting local tourism. To ensure that cultural tourism websites (CTWs) are accessible and provide relevant information and services to visitors, the municipalities involved in website communications should fully understand the quality and knowledge required to provide e-government services. This study examined the connection between cultural attributes and tourism attractions and determined the instruments used to assess municipal websites providing e-government communication tools for promoting cultural tourism. Furthermore, this study analyzed eight municipalities in Taiwan to determine how they have adopted communication technologies to promote cultural information and travel services through CTWs. The operating practices of these municipalities’ CTWs may serve as a reference to aid other municipalities in other regions in enhancing cultural tourism opportunities.