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Public Relations Values in the New Millennium

Public Relations Values in the New Millennium JOURNAL OF PUBLIC RELATIONS RESEARCH, 12(1), 1–2 Copyright © 2000, Lawrence Erlbaum Associates, Inc. PREFACE Public Relations Values in the New Millennium This first issue of the Journal of Public Relations Research in the new millennium features invited essays on the values of public relations from critical, excellence managerial, rhetorical, feminist, and postmodern perspectives. These essays were presented first in May 1999 at the annual conference of the International Communication Association at a panel examining the values that un- derlie current and developing theories of public relations. Included are the panel respondents’ remarks as well. We may have become jaded by the marketplace talk of “core values” and “added value” to the point that we no longer think the concept of values has mean- ing for public relations research. However, professions are based on values and a body of knowledge to teach and enhance values. For example, in this journal, scholarly professionals have made choices in an intellectual domain—research topics, methodology, and interpretation of findings based on their values. The first article in this issue by David M. Dozier and Martha M. Lauzen challenges this pub- lic relations intellectual agenda, described by them as “the day-to-day thoughts, actions, and http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Public Relations Values in the New Millennium

Public Relations Values in the New Millennium

Abstract

JOURNAL OF PUBLIC RELATIONS RESEARCH, 12(1), 1–2 Copyright © 2000, Lawrence Erlbaum Associates, Inc. PREFACE Public Relations Values in the New Millennium This first issue of the Journal of Public Relations Research in the new millennium features invited essays on the values of public relations from critical, excellence managerial, rhetorical, feminist, and postmodern perspectives. These essays were presented first in May 1999 at the annual conference of the International...
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Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1207/S1532754XJPRR1201_1
Publisher site
See Article on Publisher Site

Abstract

JOURNAL OF PUBLIC RELATIONS RESEARCH, 12(1), 1–2 Copyright © 2000, Lawrence Erlbaum Associates, Inc. PREFACE Public Relations Values in the New Millennium This first issue of the Journal of Public Relations Research in the new millennium features invited essays on the values of public relations from critical, excellence managerial, rhetorical, feminist, and postmodern perspectives. These essays were presented first in May 1999 at the annual conference of the International Communication Association at a panel examining the values that un- derlie current and developing theories of public relations. Included are the panel respondents’ remarks as well. We may have become jaded by the marketplace talk of “core values” and “added value” to the point that we no longer think the concept of values has mean- ing for public relations research. However, professions are based on values and a body of knowledge to teach and enhance values. For example, in this journal, scholarly professionals have made choices in an intellectual domain—research topics, methodology, and interpretation of findings based on their values. The first article in this issue by David M. Dozier and Martha M. Lauzen challenges this pub- lic relations intellectual agenda, described by them as “the day-to-day thoughts, actions, and

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Jan 1, 2000

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