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Public relations and social morality as national identity: a cultural-economic examination of the US Government’s fight against venereal disease in the 1920s

Public relations and social morality as national identity: a cultural-economic examination of the... A historical case study of how United States Public Health Service (USPHS) officials used public relations in an active attempt to construct meanings within cultural contexts both illuminates and extends the cultural-economic model (CEM) of public relations, which is based on the circuit of culture. The case shows how the CEM would benefit from exploring why practitioners act as they do, as understanding a producer’s motivation can provide even more understanding of the attempts to create a desired meaning. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Relations Research Taylor & Francis

Public relations and social morality as national identity: a cultural-economic examination of the US Government’s fight against venereal disease in the 1920s

Journal of Public Relations Research , Volume 30 (5-6): 18 – Nov 2, 2018

Public relations and social morality as national identity: a cultural-economic examination of the US Government’s fight against venereal disease in the 1920s

Journal of Public Relations Research , Volume 30 (5-6): 18 – Nov 2, 2018

Abstract

A historical case study of how United States Public Health Service (USPHS) officials used public relations in an active attempt to construct meanings within cultural contexts both illuminates and extends the cultural-economic model (CEM) of public relations, which is based on the circuit of culture. The case shows how the CEM would benefit from exploring why practitioners act as they do, as understanding a producer’s motivation can provide even more understanding of the attempts to create a desired meaning.

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References (87)

Publisher
Taylor & Francis
Copyright
© 2018 Taylor & Francis
ISSN
1532-754X
eISSN
1062-726X
DOI
10.1080/1062726X.2018.1528154
Publisher site
See Article on Publisher Site

Abstract

A historical case study of how United States Public Health Service (USPHS) officials used public relations in an active attempt to construct meanings within cultural contexts both illuminates and extends the cultural-economic model (CEM) of public relations, which is based on the circuit of culture. The case shows how the CEM would benefit from exploring why practitioners act as they do, as understanding a producer’s motivation can provide even more understanding of the attempts to create a desired meaning.

Journal

Journal of Public Relations ResearchTaylor & Francis

Published: Nov 2, 2018

Keywords: Social hygiene; government; cultural-economic model of public relations; history

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